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Cover Image for Do Hedonic or Utilitarian Types of Online Product Reviews Make Reviews More Helpful? View Article
Do Hedonic or Utilitarian Types of Online Product Reviews Make Reviews More Helpful?
Mincheol Kang, Tegegne Haile, Maidul Islam
Nov 01, 2021
Online sales can be influenced significantly by customer reviews, and thus there are several studies on what makes an online review helpful to consumers. However, none of those researches address the review helpfulness in the...
Global Information Technology Computer Science and Information Technology IT Research and Theory
Published by: IGI Global
Cover Image for Users' Continuance Intention to Use a Mobile Application View Article
Users' Continuance Intention to Use a Mobile Application
Jun Ge, Mincheol Kang, Tegegne Haile
Jul 01, 2021
This study examines factors that influence users' continuance intention to use a mobile application. There exist few empirical researches focused solely on examining factors influencing users' continuance intention of using...
Global Business Business and Management Global Business
Published by: IGI Global